Microsoft unveils ‘Surface’ tablet computer
Microsoft has unveiled Surface, a tablet computer to compete with Apple’s iPad.
CEO
Steve Ballmer was on hand to announce the new tablet, calling it part
of a “whole new family of devices” the company is developing.
One
version of the device, which won’t go on sale until sometime in the
fall, is about 9.3 millimetres thick and works on the Windows RT
operating system.
It comes with a kickstand to hold it upright and a
touch keyboard cover that snaps on using magnets.
The device weighs
under 680 grams and will cost about as much as other tablet computers.
Its debut is set to coincide with the upcoming fall release of
Microsoft’s much-anticipated Windows 8 operating system.
Steven
Sinofsky, president of Microsoft’s Windows division, called the device a
“tablet that’s a great PC PC that’s a great tablet.”
A
slightly thicker version, less than 14 millimetres thick and under 910
grams, will work on Microsoft’s upcoming Windows 8 Pro operating system
and cost as much as an Ultrabook, the company said. The pro version
comes with a stylus that allows users to make handwritten notes on
documents such as PDF files.
Each tablet comes with a
keyboard cover that is just 3 millimetres thick. The kickstand for both
tablets was just 0.7 millimetres thick, slimmer than a credit card.
Microsoft
has been making software for tablets since 2002, when it shipped the
Windows XP Tablet PC Edition. Many big PC makers produced tablets that
ran the software, but they were never big sellers. The tablets were
based on PC technology, and were heavy, with short battery lives.
Microsoft didn’t say how long the Surface would last on battery power.
Microsoft’s
decision to make its own tablet is a departure from the software
maker’s strategy the personal computer market. With PCs, Microsoft was
content to leave the design and marketing of the hardware to other
companies, such as Hewlett-Packard, Dell, Lenovo and Acer, that licensed
the Windows operating system and other software applications.
The
more hands-on approach with its tablet indicates that Microsoft either
lacks confidence in the ability of its PC partners to design compelling
alternatives to Apple’s iPad or it believes it needs more control to
ensure Windows plays a major role in the increasingly important mobile
computing market.
Whatever Microsoft’s motives, the company’s tablet plans risk alienating some of its longtime partners in the PC industry.
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