Google partners e-commerce sites for ‘Cyber Monday’ on Dec 12
Google India on Tuesday said it has partnered with a host of e-commerce
players including Flipkart, Snapdeal, Homeshop18, IndiatimesShopping,
and makemytrip to bring to India its own version of ‘Cyber Monday’ on
December 12.
Internet users can log on to www.gosf.in
and get deals for 24 hours on this day from over 50 partners across
e-commerce, local and classified, online travel sites and BFSI (banking,
financial services and insurance) industries, Google said in a
statement.
The festival will offer users an opportunity to shop for jewelry, shoes,
apparel, travel packages, books, kidswear, gadgets, watches, computer
accessories, health and fitness equipment, home decor products and real
estate deals, it added.
First coined in 2005 as a marketing term by online retailers for the
Monday coming after ‘Black Friday’, which itself is the name for Friday
after Thanksgiving in the US, the ‘Cyber Monday’ has become a phenomenon
over the years.
In 2010, comScore reported consumers spent USD 1.028 billion online on
Cyber Monday (excluding travel) compared to USD 887 million in 2009.
With over 137 million Internet users in the country, India is witnessing
a significant growth in the online activity. This is for the first
time, an industry wide initiative of this scale is being attempted to
offer users an incentive to gain from deals that they can find on the
web on a single day, Google said.
“The initiative is aimed at encouraging shoppers to adopt online
shopping with a focus to reach out to first time online buyers. The
participating companies will also offer special deals for the first time
buyers on their websites,” it said.
“The online shopping industry is already over USD 1.5 billion and with
this initiative, we want to reach out and promote online shopping to the
first time buyers,” Google India MD and VP Sales and Operations Rajan
Anandan said.
“For this 24 hour sale, we have lined up some really exciting offers
from our portfolio of 500 brands and we’re confident that shoppers will
come back for more,” Myntra.com Co-Founder and CEO Mukesh Bansal said.
The partners include eBay India, Flipkart, Snapdeal, IndiatimesShopping,
Makemytrip, Yebhi.com, firstcry.com, Homeshop18.com, Croma, Gitanjali
Group, Monster India, Tradus, GoIbibo, among others.
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